Dr. Miracle: It will be a miracle if I ever buy these products.

by kcurly on February 14, 2010

in "It's just hair"

Someone in the comment section asked me if I used Dr. Miracle products.

Dr. Miracle has been the object of my scorn before. While researching for another article I’m working on, I found two more horrible ads.

I would use llama spit before I’d use those “miracle” products. Here are the ads:

And I really have to wonder who these models are. Are those really her dreads and she just needs some money? Or is it some type of extensions or wig? I understand needing to work and all, but DANG…showcasing my hair and saying “You Need a MIRACLE!” might dampen my excitement as I head to the bank with my check.

I also have to wonder if Dr. Miracle is a black owned business. I don’t suppose it would make a difference either way, as a lot of African American people find their advertising hilarious (as I once did myself). But with all of the ads that are so obviously against natural hair textures, would people laugh as much if the creators of these ads were not of their own race?

Here’s a more recent commercial for your enjoyment.

{ 10 comments… read them below or add one }

1 Jc February 14, 2010 at 8:39 am

I think many people do find the commercials funny which is the really sad part. Anyway much like yourself I wouldn’t purchase these. Also I do wonder why these naturals agree to be in the commercial. Sure we all need to earn some money but don’t ridicule yourself in the process.

2 maria February 14, 2010 at 10:37 am

“Dr Miracle” is in fact a white man. Or should I say the person that owns this company is a white man. I never found any of these commercials funny. They remind me of those stupid commercials that come on during Jerry Springer.

3 mzB February 14, 2010 at 12:46 pm

**I would use llama spit before I’d use those “miracle” products**

LOL!! ROFL!! You’re just too much!! LOL!!

4 Melinda February 14, 2010 at 2:15 pm

I understand that models need work just like the rest of us working individuals but my integrity is not for sale! I will not mis-represent my race for money!

5 Mimo February 14, 2010 at 3:16 pm

Im in total agreement with you on this. The Ads are awful!

Its also come to my attention that many of our products really need to be reworked designwise. Its a bit disappointing and says alot about a brand and the ethics behind it.

6 Novella February 14, 2010 at 4:52 pm

These advertisements are so insulting and plus
I know people who have used there products
and claimed they are no good.

7 Alycia Wells February 15, 2010 at 1:15 pm

Thank you for posting this, i despise this add even before i went natural. I always thought of who ownes this company, and why they display African American hair as a bad thing. The adds and commwecial’s remindes me of 60′s black explotaion.
I don’t care who owns this company these adds should be removed at once. I’m a beautiful African American woman and i would like to send one of my pics to them to show them what happy and nappy looks like
Thanks again for posting.

PS.I have seen some of these adds in Ebony and Essence magazine

8 Alycia Wells February 15, 2010 at 1:24 pm

Pardon the typo “commericals”

9 ayankha February 16, 2010 at 1:32 am

This is EXACTLY how I feel about the products and why I would NEVER spend a dime on them. This is the first time I am seeing the ad wiht the sista with locks- woooow. I may weigh in on my blog, citing your’s of course. I hope this is okay.

10 Simone July 25, 2010 at 4:47 pm

The commercials are insulting to women of color. It even reflects an old “negro” picture reference (the big eyes scared look). Just rediculous.

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