From the category archives:


The recent Afroveda incident has really set the hair community (both relaxed and natural) afire with complaints, anger, and vows of never purchasing online hair care products again. “C” sent me an email today about how she wasn’t going to be using Zenzele, the new product line I’ve just started reviewing. In the email, she states:

Afroveda gate has poisoned the well for startups relying on Wholesale bases+a few essential oils, I can do that by myself for myself.

C, I can’t knock you for that. Some of my best hair days have been from plain old shea butter and my homemade spritz. In fact, once this new baby comes and I’ll be a stay at home mom, buying products online will probably become a thing of the past (at least for awhile).

If you’re curious about bases used in products, the 4a ladies on CurlTalk have a great discussion going about it. Also interesting is a topic over on LHCF in response to the Afroveda owner’s explanation of the price hike.

So that leads me to my poll. Has this whole Afroveda thing changed your opinion? Will you be doing things differently in the future? Chime in!


Afroveda Price Increase

by kcurly on October 5, 2010

in Afroveda

Ya’ll know I love Afroveda. If you read my reviews,  you will see that I have been a big fan. One thing I loved about them was the lower price for quality goods. Well, things have changed a bit (did I say a bit? I mean a lot). The goods are still high quality, but the prices are a little scary. Here’s a good fright just in time for Halloween.

Totally Twisted Ginger Almond Butter

Old Price: 80z $9, 16 oz $15

New Price: 8 0z $18.50, 16 oz $31.50!

Hemp Seed Butter

Old Price: 80z $9, 16 oz $15

New Price: 8 0z $23.50, 16 oz $41.50!

Shea Amla Whipped Butter

Old Price: 8 oz $9.00, 16 0z $15.00

New Price:  80z $21.50, 16 oz $36.50!

So, it’s now my job to go through all of the reviews I’ve done on this line and change the prices.

You can see the owner’s explanation for the price increase  here.

I suppose this was bound to happen. As I recall, they went up a bit in price awhile back. I understand having to keep up with the economy, but my goodness! I just plain won’t be able to afford these products anymore. This isn’t a 2 or 3 dollar increase, this is doubling of the price in some cases.

Granted, I haven’t ordered from them in awhile, but they were always among the products I’ve recommended to friends.

Afroveda fans….will you remain loyal? Is the price hike not that big of a deal for you? Or will you be shopping elsewhere for your hair care needs?


Company Name: Afroveda

Product Name: Totally Twisted Ginger Almond Butter

Consistency: Whipped creamy

Scent: Ginger-like

Ingredients: aloe vera leaf juice, rice milk, water, almond oil, sunflower oil, ashwagandha powder, ginger herb, extra virgin olive oil, nettle, herbal oil complex, jojoba oil, neem oil, glyceryl stearate (and) cetearyl alcohol (and) sodium stearoyl lactylate, phenoxyethanol and caprylyl glycol, and love. Essential oil blend of lemon, lavender, bitter almond and ginger.

Price: 80z $9.00, 16 0z $15.00


First I have to comment on the scent. I’ve never smelled anything like this in a hair product, but I actually like it. It has a hint of ginger in it and smells really refreshing to me. However, the scent is strong out of the jar, though it fades over time once on your hair. I liked it, but some people like CO did not.

I’ve used this on both dry and wet twists and found the results to be good for both. It leaves my hair soft and moisturized, though not as moisturizing as the Shea Amla butter. The consistency is rich and creamy just like the Shea Amla.

I also used this recently to remoisturize a twist out. I retwisted my hair after applying it, tied it up for the night, and when I woke up my hair had moisture and renewed definition.

It has great ingredients, but what else do we expect from Afroveda? :)